Indias last three budgets, which can be seen as statement of economic policy, have focused on two major principles: to portray India as an attractive destination for capital, and increase in public spending to raise returns and attract private investors.
Uncertainty has descended upon the $150-billion Indian outsourcing industry in anticipation of the protectionist regime under President Trump. Protectionism has been a popular election rhetoric across nations, and more so in recent times. And the voting masses seem to like it. Will Trumps campaign cry for protectionism cross the boundaries of poetic drama and come alive as laws?
Media & Entertainment
- The Indian media and entertainment (M&E) industry is full of potential and has a tremendous impact on the country’s economy.
- As per a FICCI–KPMG report, India’s M&E industry reaches 161 million TV households; 94,067 newspapers; about 2000 multiplexes; and 214 million internet users, of which 130 million access the Internet on their mobile phones.
- India’s M&E industry registered a growth of 12% in 2013 and $15.27 billion. The industry has the potential to grow at 14.2% to more than $29.61 billion in the next four years.
- The television industry in India, which was estimated at $6.94 billion in 2013, is projected to increase at a compound annual growth rate (CAGR) of 16.2% over 2013–2018, to reach $14.72 billion by 2018.
- With an estimated market size of $5 billion, India is the 14th biggest advertising market globally.